Tuesday, September 19, 2006

FTP Hosting for Beginners Lesson 101

Have you ever realized why the Internet is so popular? It is because the Internet provides us with easy and fast access to all types of information and knowledge. It is the perfect platform to share information, gain knowledge, send messages, listen to music, and view graphics.
However, if you face problems in transferring this information, then the very purpose of using the Internet will fail. This is where you need the help of FTP Hosting service.

The FTP Hosting service helps you to transfer files over the Internet irrespective of the length and size of the files. The files to be transferred using FTP Hosting service can come in the form of web pages, media files, image files or text files.

Difference between Transferring Files via Emails and FTP Hosting Service
FTP Hosting service makes use of a safe and sound online file storage system. It is in this storage system that the FTP Hosting service allows you to upload all the files, irrespective of their type and size. Once you have finished uploading all the desired files, the recipient of the respective files can easily download them according to their preferred time.

You may feel that even the email can serve this purpose of transferring files. But, there are size restrictions in an email, and the email services fail to transfer large files. You may face a situation where you need to transfer files of size over 100MB – 300MB. This is when you require the help of FTP Hosting service. Moreover, emails allow you to send files from one person to another. FTP Hosting allows you to store the files in an online secured storage system from where the recipients can easily download their respective files.

How Secured is FTP Hosting?

You will be considered a good candidate for FTP Hosting service if you share large files with a number of vendors and clients. The FTP Hosting service provides you with multiple accounts, with the help of which you can easily upload and download files to and from your vendors and clients. Since this whole process involves handling a number of accounts, FTP Hosting service will also provide you with secured passwords for all the individual accounts, thus preventing one client from viewing files for other clients.
FTP Hosting service is mainly used in various organizations and firms including designer, medical practice, law, art, transcription, engineering firms and other organizations that require secure transfer of heavy files.
FTP Server & FTP Client

FTP in “FTP Hosting” stands for File Transfer Protocol. FTP is one of the fastest and the most effective ways of transferring large files over the Internet. In order to perform FTP Hosting, you will require two types of computers – FTP Server and FTP Client.

FTP Server – This computer runs the FTP server software. It keeps track of requests by the Client computers for connecting to a file that is uploaded on the online storage system.

FTP Client – This computer runs the FTP client software. It instigates connection to the FTP server. Once the connection is established, the client can download and upload files to and from the server, edit, delete or rename files on the server.

FTP Software
To make sure that the two computers required for FTP Hosting, FTP Server and FTP Client, are working effectively, you will require FTP Software. The software runs on the Server and Client computers and handles the smooth transferring of the files. Almost all the FTP Hosting software are easy to use. All you need to do is - install the application, fill in details of site address, name and related information, and just connect. Once connection has been restored, you can easily upload files from your PC to the site and download the files from the site to the local drive of your computer.
A number of FTP Hosting software are available - both for server and client programs. Some of them are:

WS FTP – as file transfer client software, it is the most popular. With the help of this secure software, you can quickly and easily manage all the digital information. It helps to compress files into .zip format during file transfer. It guarantees security of data with the help of 256-bit Advanced Encryption Standard (AES) keys and SSL transfers.

FTP Explorer – this allows you to resume file download even after an interruption. This FTP client software is modeled after Windows Explorer interface.

Cute FTP – this is one of the widely used shareware FTP programs. This FTP Client software is developed by GlobalSCAPE. Their enhanced tools help them to manage complex data.

FTP Hosting costs only a fraction of the cost that you pay for sending files via UPS, Fed-X and various postal services. Moreover, the risk of damage and delay and the associated delivery costs are not there. Usually, you will need to pay only $3.50 every week. However, if you go for a monthly payment, you only need to pay $25.00 every month.

How to Increase Web Traffic

To succeed on the Internet, you must learn how to increase web traffic. Without getting targeted visitors to your website, you don't stand a chance of selling your products or services to any large degree. There are a variety of tactics, tools, and resources you can use to increase web traffic. In this article, I'll share with you the specific resources I've used to increase my website traffic and generate a large annual income online. More specifically, I'll tell you some of the secret tools I've used to drive targeted web traffic.

Google Adwords
If you want to know how to increase web traffic instantly, then learn about Google Adwords. This is the most targeted form of marking on the Internet. However, it requires that you have a marketing budget and can realize a positive return on your investment. Google Adwords allow you to drive traffic to your website using a specific keyword or phrase. Your ad appears across the Internet on websites displaying relative content. When users click on your ad, they are redirected to your web site. You must pay each time a user clicks on your ad which can get expensive, especially because a click does not guarantee a sale. Therefore, before using Google Adwords, you must fully understand how to increase web traffic using online marketing techniques such as cost per click and generating a positive ROI.

Optimizing your Webpages
A much simpler method to increasing web traffic is to optimize your homepage using on-page and off-page optimization techniques. The best part of this method is that it costs nothing! Learn to employ on-page optimization techniques such as using your selected keyword phrase in your meta tags (page title, description, etc.), as the title of your page using h1 tags, and sprinkling your keyword phrase throughout your text. Lastly, you want your keyword phrase to appear as the last thing on the page. These techniques alone are sure to increase your web traffic by improving search engine results.

Off-page optimization techniques are quite simple, yet more difficult to achieve. If you want to improve your search engine results and therefore increase your web traffic, then you must build links to your web page. This can be done through a link exchange program, directory submissions, or purchasing one-way links to your website. Don't forget how to increase web traffic by combining on-page and off-page optimization techniques.

Low Budget Online Marketing Techniques
If you don't have a budget to throw at online marketing, you may want to use some tried and true marketing techniques that require little or no investment other than your time and some basic HTML programming knowledge:1. Build an opt-in list that you can market to over and over again by offering something of value in exchange for an email list.

2. Use viral marketing (referrals) to have your website visitors generate links to your website such as "email a friend".

3. Generate compelling "one-time-offers" to get users to take action and optimize these offers on their own web page so that the search engines can pick them up.

4. Focus your website copy using the WIIFM concept (what's in it for me?). By doing so, users will find your site engaging a recommend others to visit your site.

5. Develop an affiliate program and get others to generate traffic to your website by offering a commission when selling your products or giving you referrals.

6. Use testimonials one your site and see your on-site purchase rates skyrocket! Using this technique alone to increase web traffic has generated thousands of conversion that I otherwise would not have had.

These are just a few of the marketing techniques I've used over the past few years to generate serious online income. I learned these techniques and a number of others from a report I read online about web marketing techniques. I usually don't recommend someone else's products, but if you're serious about generating an online income, you should check out the Butterfly Marketing Report. It really helped me understand basic marketing techniques and apply them quickly to generate a steady monthly income. If you want to check it out, just Click Here or serch on Google for traffic generating strategies in your specific market niche.

Increasing Web Traffic by submitting your site to Web Directories
I couldn't believe how many websites offer free directories for those seeking specific information on the web. After doing a number of Google searches, I quickly found one powerful way to answer the question of how to increase web traffic - Search Directories. You can submit to a lot of web directories, but the most popular is DMOZ. Dmoz is the Internet's largest human edited directory. The drawback is that it takes a long time to get your website listed. So if you haven't already submitted your site, go to DMOZ.org to find a relevant category and submit your site.Using these techniques and a number of others, I have learned how to increase website traffic. What's great is that I do so without spending a large sum of money. The best investment you can make is to read all you can about online marketing techniques that show you how to increase web traffic and apply them.